Grant Feller is a veteran journalist and communicator with significant start-up experience. He now runs a consultancy helping brands and key executives tell their stories.
Our teams collaborate with experts and form effective partnerships with a vast array of consultants and freelancers according to the individual project. These are people with whom I have worked closely during more than 20 years in some of Britain’s most prestigious media organisations – newspapers, websites, magazines and television. And they are trusted people who can do things I simply can’t – creating infographics, measuring online traffic, building websites.
Together, we construct cogent, informative, opinionated, memorable, measurable and shareable content designed to maximise company reputations, boost individual profiles and increase sales.
There are two broad schools of content. That which larger agencies typically provide – SEO friendly, bite-sized chunks of content designed to plug a product and engage people on social networks. And then there is content which defines a company's - or, more especially, an executive's – individual philosophy, outlines their reactions to events, creates a B2B and B2C persona that is more meaningful than the occasional Tweet. With the aim of deepening understanding of that company and individual, so enhancing their reputations.
Once, there were few outlets for executives to engage in thought leadership, and the spaces available were closely guarded and subject
to huge competition.
Now the opportunities are limitless – LinkedIn, Huffington Post, Forbes, the World Economic Forum, company websites, specialist web forums, personal blogs, national newspaper editorial and native sites. Our ghostwritten and bylined content has appeared on all of these and more.Why not get in touch?