A consultancy that puts storytelling at the heart of everything

High quality content, tailored to the individual, delivered fast

We are journalists who specialise in: Content Marketing, Thought Leadership, Copywriting and Ghostwriting.

The Lost Ingredient Of Great Leadership: Improvisation

There is a fascinating similarity between Theresa May’s lackluster election campaign and the fall-out from the British Airways ‘glitch’ that grounded almost its entire fleet over the Bank Holiday weekend. In this era of instantaneous disruption, the more that leaders and their public relations gurus become obsessed by control, the less likely they will be able to lead when chaos, mess and uncertainty strike.  

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The Art Of The CEO Apology

We all make mistakes, some more costly than others. Mine, fingers crossed, have so far been either dumb and inconsequential or even dumber with fortuitous results (I am a freelance consultant now, after all). 

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