We have the ability to get to the heart of the story instantly. We know what people want to read, when and how. We can sift through 10,000 words of dense analysis and, within hours, provide an 800-word thought leadership gem that will be shared across the world. We can conduct a 30-minute interview with a CEO and create three different articles. It’s all about the story. And, with the rare exception of a great novelist, no one tells a story with more panache, authenticity and meaning than a journalist.