One of my first (and best) clients once said ‘Grant, make me famous’. I thought he was an idiot until, a little over a year after I started creating content with him and placing his thoughts and words within high-profile publications and influential websites, he became famous. That’s what expertly-crafted, relevant and captivating thought leadership can do – it can make you matter. Or your company. Brands once needed highly-paid PR firms to boost their reputation with increasingly complex strategies but we’ve perfected a far simpler and more effective way.